Can you spend too much on your grandchildren?

Nancy Duin 18 February 2010
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We're publishing new research (132 KB pdf) that reveals just how much – and how – grandparents spend on their grandchildren. The main points are:

  • grandparents spend a total of £11.5 billion on their grandchildren every year
  • many grandparents are cutting back on food, holidays and new clothes to make sure they can provide for them.

Help is at hand

The current recession has made so many things more difficult, including how much we can contribute to our grandchildren's well-being – and fun. Here at BeGrand.net, we're always looking for ways to help make your life easy.

We've got plenty of articles on money and finance.

We've also come up with lots of things that grandparents can do with their grandchildren for free or very little outlay – for instance:

In addition, we're always participating in the debates about money and grandparenting:

You can also voice your concerns – through our opinion polls

… and through our blogs

... and by telling us what you think about the vexed question:  How can grandparents feel comfortable about saying 'No' every now and then? Be sure to read the article by BeGrand.net's spokesperson Jackie Highe on how 'Saying "No" is a kind of loving'

The value of love and attention

Not every activity has a monetary consideration – just being yourself as a grandparent has enormous 'value'. It's not all about the money that comes in the envelope or is pressed into the eager, waiting hand. Children of all ages understand this, given the chance, and put a high 'price' on grandparents' time, especially if their own parents are stressed and often unavailable.

Of course, kids aren't going to say 'No' to a few bob – but money won't make them love you more or less. Consistent time and attention, however – that does breed love.

What are your tactics for saying 'No'? How much is OK for you to spend on your grandchildren? And why do you think grandparents spend so much these days? We’d love to know what you think …


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the cost of a grandchild.pdf130.25 KB
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